Calm. Community. Connection.

A life lived by the water.

Less, but better. Always.

Shoreline is a little different...

Shoreline Design Au is for those who wantto help grow a community built on calm, connection, and a “less but better” way of life.

Shoreline was born from a love of rich simplicity: watching waves roll in, paddle-boarding at sunrise, and finding peace in the water. Less noise. Less clutter. More living.

Our designs are clean, minimal and meaningful, created on quality cotton tees and practical accessories—ethically sourced and locally printed. But more than a brand, Shoreline is an invitation: a place to share stories, celebrate our wins, and connect with others who cherish the quiet beauty of life on the water.

Our Tees are Perfect for Every Day

What's so unique about our Tees?


At Shoreline We're about less is more. Think Capsule Wardrobe but for tees. We look after the basics - good quality, comfortable tees in neutral colours that will match just about anything. We make sure the tees are sourced ethically and printed locally here in Australia. Then we elevate our tees with beautiful, purpose made designs to produce something special. Shoreline tees are not just another tee...they are a journey of collaboration through the Australian community.

  • Designed Locally

    We design with intention, no trends, no clutter, just thoughtful designs that fits your life.

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  • Locally Sourced

    We partner with trusted Australian suppliers to ensure consistent quality and ethical production.

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  • Locally Printed

    Every item is printed in Australia, made to order for better quality, less waste and a more personal touch.

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  • Less is more

    Beautiful designs on quality products - because you don't need more, you just need better.

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